hed mayner pre-season
Client: Reebok x Hed Mayner
Season: SS25 Role: last development, ideation, design, CMF
Design a Blacktop V2
Result: used on the runway, never released to public
A new silhouette unveiled during Hed Mayner SS25 show, based on previous season last and tooling.
We started from the iconic preseason line from Reebok where we took inspiration to shape Hed’s idea, mixing different shoes from the past.
modular strap study
first proto
colleagues: Nate Jobe, Enrico Nicolin, Kelly Valbuena Marquez