bstroy x off-white OOO
bstroy x off-white OOO
The BSTROY “OOO” was inspired by Virgil’s genius way of communicating through smartphone screenshot sketches. The creative process for large productions often gets weighed down by complicated tech packs, decks and illustrations. V would cut right through all that with a screen shot sketch drawn with his finger, making the distance between idea and product lightyears shorter.
“When I was scouting locations I sent V this picture of this abandoned church downtown in the A on Peachtree I had seen 100 times. He sent the picture back with neon finger sketches showing us what he saw in the space. He drew a pink arrow from the electric scooters on the curb to my 911 parked in front and wrote the words from Pharrell’s In My Mind tape “YOU CAN DO IT TOO”
We took the arrow directly from this quick screenshot sketch V did with his finger and the colors and applied it to the design of the shoe so it could have V’s hand directly in it. 🖤⚔️♾️”
Duey Catorze, Head of design and concept development at Bstroy
The sneaker comes in two colorways: a silver-blue-green with black accents and the pink arrow, and a second inspired by the Porsche 911, featuring a silver-black motif and the signature pink arrow.
colleagues: Nate Jobe, Kelly Valbuena Marquez, Enrico Nicolin